Viceroy originated in the U.S. in 1936 as the world's first cork-tipped filter cigarette. In 1952 it was the first brand to add a cellulose acetate filter which established a new industry standard. In 1953, Viceroy Filter Kings were introduced.
All Viceroy Styles changed to a more contemporary packaging on packs and cartons without changes to the product mix. After the Brown & Williamson merger, the brand has been played down, continuing to be sold on the markets where demand is strong, like Romania, Middle East, Turkey and Argentine.
NOTICE: The manufacturer of this brand stopped releasing the cigarettes in hard cartons. Instead, they will come in 2 rows by 5 packs, wrapped in cellophane.